# Surolia Marketing

> Surolia Marketing is the healthcare SEO consultancy of Bhagyashree Surolia, a healthcare SEO expert and AI search specialist with eight years of hands-on SEO work, now working only in healthcare. She helps clinics, specialist practices, diagnostic and pathology labs, hospital groups, MedTech, rehabilitation and integrative health providers win patients from Google, Google Maps and AI answer engines. All work is done personally: technical SEO, local SEO and Google Business Profile, AI search optimisation (AEO/GEO) and agentic optimisation, compliant medical content, and HIPAA-aware analytics.

Key facts:
- Consultant: Bhagyashree Surolia (https://suroliamarketing.com/about/)
- Healthcare only. White-hat only. No guaranteed rankings.
- Method: The Patient Decision Path (symptom, condition, treatment, procedure, clinician, location, booking)
- Agentic optimisation: preparing sites for AI agents that compare providers and start bookings for patients (machine-readable facts, completable booking paths)
- Compliance-led: content written to the advertising rules of each market (AHPRA, ASA/CAP and GMC, provincial colleges, FTC and HIPAA)
- Confidentiality: client data is never shared and never put into AI tools. Client names and full figures are shared on request, under NDA.
- Pricing is agreed after a strategy call; there is no public price list.
- Contact: bhagyashree@suroliamarketing.com

## Services
- [Healthcare SEO services](https://suroliamarketing.com/services/): overview of all services
- [Local SEO for medical practices](https://suroliamarketing.com/services/local-seo-for-medical-practices/): Google Business Profile, Maps and location pages
- [AI SEO and agentic optimisation for healthcare](https://suroliamarketing.com/services/ai-search-optimization-healthcare/): AI Overviews, ChatGPT, Perplexity and AI agents
- [Healthcare SEO audit](https://suroliamarketing.com/services/healthcare-seo-audit/): technical, local and AI search audit
- [Healthcare conversion tracking and analytics](https://suroliamarketing.com/services/healthcare-analytics-tracking/): HIPAA-aware measurement
- [Medical content SEO](https://suroliamarketing.com/services/medical-content-seo/): E-E-A-T and compliant content
- [Healthcare website migration SEO](https://suroliamarketing.com/services/healthcare-website-migration-seo/)

## Who I help
- [All sectors](https://suroliamarketing.com/who-i-help/)
- [Multi-location groups and hospitals](https://suroliamarketing.com/who-i-help/multi-location-healthcare-seo/)
- [Specialty clinics and doctors](https://suroliamarketing.com/who-i-help/seo-for-doctors/)
- [Diagnostic and pathology labs](https://suroliamarketing.com/who-i-help/pathology-lab-seo/)
- [MedTech and health technology](https://suroliamarketing.com/who-i-help/medtech-seo/)
- [Rehabilitation and wellness](https://suroliamarketing.com/who-i-help/wellness-rehabilitation-seo/)
- [Ayurveda and integrative health](https://suroliamarketing.com/who-i-help/ayurveda-seo/)
- [Orthopedic practices](https://suroliamarketing.com/who-i-help/orthopedic-seo/)
- [Pain management practices](https://suroliamarketing.com/who-i-help/pain-management-seo/)
- [Hospitals](https://suroliamarketing.com/who-i-help/hospital-seo/)
- [Drug and alcohol rehab centres](https://suroliamarketing.com/who-i-help/rehab-center-seo/)
- [Mental health practices](https://suroliamarketing.com/who-i-help/mental-health-seo/)
- [Physical therapy and physiotherapy](https://suroliamarketing.com/who-i-help/physical-therapy-seo/)

## Research
- [Lab website benchmark 2026](https://suroliamarketing.com/lab-website-ai-readiness-benchmark-2026/): original research on 30 pathology and diagnostic lab websites read the way AI crawlers read them

## Guides
- [Free healthcare SEO resources (all guides in one place)](https://suroliamarketing.com/free-resources/)
- [Insights (all articles)](https://suroliamarketing.com/insights/)
- [Healthcare marketing compliance by country](https://suroliamarketing.com/healthcare-marketing-compliance/)
- [What AHPRA actually lets you say in healthcare marketing](https://suroliamarketing.com/what-ahpra-actually-lets-you-say-in-healthcare-marketing/)
- [UK healthcare advertising rules](https://suroliamarketing.com/uk-healthcare-advertising-rules/)
- [Healthcare advertising rules in Canada](https://suroliamarketing.com/canada-healthcare-advertising-rules/)
- [HIPAA compliant Google Analytics](https://suroliamarketing.com/hipaa-compliant-google-analytics/)
- [LegitScript certification and rehab SEO](https://suroliamarketing.com/legitscript-and-rehab-seo/)
- [Google Business Profile suspended: a clinic recovery guide](https://suroliamarketing.com/google-business-profile-suspension-healthcare/)
- [How pathology labs rank on Google Maps](https://suroliamarketing.com/pathology-lab-google-maps-ranking/)
- [Multi-location healthcare local SEO playbook](https://suroliamarketing.com/multi-location-healthcare-local-seo-playbook/)
- [Medical schema markup guide](https://suroliamarketing.com/medical-schema-markup-guide/)
- [Healthcare website migration checklist](https://suroliamarketing.com/healthcare-website-migration-checklist/)
- [Hospital SEO checklist](https://suroliamarketing.com/hospital-seo-checklist/)
- [How to choose a healthcare SEO consultant](https://suroliamarketing.com/how-to-choose-a-healthcare-seo-consultant/)
- [Why healthcare SEO is different (YMYL)](https://suroliamarketing.com/why-healthcare-seo-is-different/)
- [Pain management keywords: how patients search](https://suroliamarketing.com/how-patients-search-for-pain-management/)
- [Your patients are asking AI: is your practice the answer?](https://suroliamarketing.com/your-patients-are-asking-ai-is-your-practice-the-answer-they-get/)
- [The Patient Decision Path method](https://suroliamarketing.com/method/)

## Proof and working terms
- [Results](https://suroliamarketing.com/results/)
- [Orthopedic practice SEO case study](https://suroliamarketing.com/orthopedic-practice-seo-case-study/)
- [How I work](https://suroliamarketing.com/how-i-work/)
- [Editorial policy and how AI tools are used](https://suroliamarketing.com/editorial-policy/)

## Contact
- [Book a free 30-minute strategy call](https://suroliamarketing.com/contact/)
- Email: bhagyashree@suroliamarketing.com
- LinkedIn: https://linkedin.com/in/bhagyashree-surolia