Healthcare SEO Audit & Fix
A healthcare SEO audit that hands you 170 findings is a spreadsheet, not a strategy. I audit the whole system (crawl, indexation, performance, schema, content, local, security and AI readiness), then cut it down to the handful of fixes that move your revenue pages, and I can implement them myself.
Why most audits don’t change rankings
Tool-generated audits weigh every issue the same. A missing alt attribute on a blog image sits next to a canonical pointing your top procedure page at the homepage. Developers work top to bottom, fix the easy items, and the problems that suppress revenue never get touched.
I read an audit the way Google reads a site: which pages it actually crawls, which it chooses to index, which ones it treats as duplicates, and what that means for the pages that bring patients.
What you get, and what I tune it for
What you getFull crawl, Search Console coverage and, where available, server log analysis.
What I optimise it forLogs show what Googlebot really spends time on. I reclaim crawl wasted on parameters, filters and thin archives, and make sure every revenue page is fetched, rendered and indexed as the canonical.
What you getLCP, INP and CLS measured on mobile and desktop.
What I optimise it forField data from real users (CrUX), not a lab score. Fixes aimed at the templates your procedure and location pages use, where speed affects both ranking and bookings.
What you getValidation of every schema type on the site.
What I optimise it forMarkup that is valid and connected: one graph linking organisation, clinicians, locations and services, with no self-serving review markup that Google ignores or penalises.
What you getQuery-to-URL mapping from 16 months of Search Console data.
What I optimise it forPages competing for the same search are merged, redirected or re-targeted, so one strong page ranks instead of three weak ones.
What you getChecks for injected pages, hidden links and toxic backlinks.
What I optimise it forHealthcare sites are a favourite target for pharma hacks and injected keyword pages. I find them, clean them and request reviews before they cost you rankings or a manual action.
What you getRendering, crawler access and entity consistency.
What I optimise it forWhether a non-JavaScript crawler can read your key content, whether AI search crawlers are allowed, and whether your facts agree across site, profile and directories.
What happens after the audit
Every fix scored by impact on revenue pages and by effort, grouped into sprints your team can ship.
I implement directly in WordPress, Webflow or custom stacks, or brief your developers with tickets they can act on.
Re-crawl, Search Console checks and ranking deltas on the affected pages, so you see each fix working.
The grey side, and why it matters to you
Part of every audit is looking for things someone else did: cloaked links from a previous agency, bought links on expired domains, doorway pages for suburbs, hidden text, or a negative SEO campaign pointing spam at your best pages. I know how each is built. I find them, clean them up and document it, so the problems you inherited don’t get blamed on the work you are paying for now.
Work in this sector
170+ findings, 31 that mattered
The audit surfaced 170+ findings. The first implementation queue was cut to 31 issues that could materially affect the pages that mattered. Over 15 months, commercial Top-3 rankings rose from 11 to 97.
Anonymised client work. Figures come from the client’s own Search Console, Analytics and call tracking. I walk you through the reports on a call, with identifying details removed.
Five clusters of competing pages
16 months of Search Console data and a full crawl mapped five clusters of pages competing for the same searches, fixed URLs indexed twice and rewrote titles and descriptions across the key pages. Anonymised client work. Figures come from the client’s own Search Console, Analytics and call tracking. I walk you through the reports on a call, with identifying details removed.
Questions practices ask
What does a healthcare SEO audit include?
Crawl and indexation, Core Web Vitals, structured data, internal linking, cannibalisation, content quality, local and Google profile checks, security and spam, and AI search readiness, all prioritised by impact on revenue pages.
How long does it take?
Discovery takes one to two weeks and the full audit two to three. Critical issues are flagged as soon as I find them, not held for the final report.
Do you implement the fixes?
Yes. I can implement directly or work alongside your developers. Most clients have me implement the technical fixes and review the rest.
Can you check for negative SEO or a hacked site?
Yes. Injected pages, hidden links and spam backlink campaigns are part of every audit.
Is this a fit? Let’s find out
A free 30-minute strategy call. I review your current search footprint, local visibility and AI search presence before we speak, and tell you plainly what is achievable.
- You speak with me directly, always
- Reply within 24 hours
- If SEO isn’t your bottleneck, I’ll say so