85+
Qualified patient leads/month
A multi-location practice went from locally invisible to 85+ inbound patient enquiries per month — zero paid media spend. Pure organic and local SEO.
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Healthcare SEO Services
Healthcare SEO Services Built for Medical Practices
Every service I offer is designed around one outcome: qualified patients finding your practice through search — and choosing you. I don’t do generic digital marketing. I specialise exclusively in healthcare, where search intent, regulatory nuance, and clinical credibility change everything.
Service pages
Each service in depth: output and optimisation
Local
Local SEO for Medical Practices
Explore →Google profiles, location pages, citations and reviews, tuned to the signals that move the Map Pack.
AI searchAI SEO & Agentic Optimisation
Explore →Retrievable, consistent and quotable for ChatGPT, Gemini, Perplexity and AI Overviews, plus agentic optimisation for AI that books on a patient’s behalf.
TechnicalHealthcare SEO Audit & Fix
Explore →Findings ranked by revenue impact, then implemented, including security and spam checks.
MeasurementConversion Tracking & Analytics
Explore →Search tied to booked appointments, with health data handled carefully.
ContentMedical Content SEO & E-E-A-T
Explore →Decision-stage content, clinician review and passages AI engines can quote.
MigrationWebsite Migration SEO
Explore →Redesigns, CMS moves and practice mergers without losing the patients you already get.
Credentials
- Google Analytics 4 Certified
- HubSpot SEO Certified
- Semrush Technical SEO & AI Search
- 8 Years Hands-on SEO
- 100% Healthcare
Healthcare Only
I don't take on e-commerce brands, SaaS startups, or law firms. Every hour of my working life goes into understanding how patients search, how Google evaluates YMYL medical content, and how healthcare organisations earn trust in search results.
Strategy Before Tactics
Before any keyword targeting or technical fix, I map your patient acquisition funnel, your competitive landscape, and your clinic's positioning. SEO tactics without strategic clarity is expensive noise.
Measured in Patient Outcomes
Rankings are a means, not an end. I track what matters: appointment requests, phone calls, form submissions, and cost per qualified patient lead. If we're not moving those numbers, we're not done.
Not sure where to start?
Not sure which service fits your situation? Book a free 30-minute strategy call — I'll review your current search footprint and tell you exactly where to start. Book free call →
Service / 01 · Core Service
End-to-End Healthcare SEO
Full-spectrum SEO management for medical practices and healthcare brands — from audit to execution to reporting. You focus on patient care; I handle every layer of search.
Most healthcare websites have strong clinical content but weak search architecture. They rank for the wrong queries, attract the wrong visitors, and convert poorly because the gap between what patients search and what the site says is too wide. End-to-end SEO closes that gap systematically. This is my flagship offering — a managed, ongoing engagement covering the full SEO stack: technical foundations, content strategy, local signals, link authority, and performance reporting.
What's Included
Full Site Audit & Baseline Report
Technical crawl, content gap analysis, competitor mapping, local visibility audit, and current ranking baseline. You get a clear picture of where you stand before a single change is made.
Patient-Intent Keyword Strategy
Keyword research built around how real patients search — condition-specific queries, symptom-led searches, specialist + location combinations, and treatment/procedure intent. Mapped to your service pages and funnel stages.
Technical SEO Implementation
Core Web Vitals, crawl architecture, structured data (Medical schema, LocalBusiness, FAQ), internal linking, page speed, and indexability — fixed, not just flagged.
Healthcare Content Strategy & Optimisation
E-E-A-T optimisation, YMYL content compliance, service page rewrites, new content briefs, and internal linking architecture. Content built to rank and convert — not just to exist.
Monthly Reporting & Strategy Reviews
Transparent reporting on rankings, organic traffic, patient-intent conversions, and search visibility. Strategic review of what's working, what's next, and what we need to adapt.
Outcomes Clients See
- Organic patient enquiries growing month-on-month without increasing ad spend
- Ranking for high-intent treatment queries that attract ready-to-book patients
- Reduced dependency on paid media as organic builds a compounding asset
- Clear attribution — you know exactly which pages and keywords are driving appointments
Best for: Clinics & Hospitals · Multi-Location Practices · Healthcare Startups · Medical Brands. Discuss This Service →
Service / 02 · Core Service
Local SEO for Medical Practices
Dominate the Google Map Pack and local search results in every area you serve — so patients nearby find you first, not your competitors.
When a patient searches “cardiologist near me” or “GP clinic in [suburb]”, they aren’t browsing — they’re ready to book. Local search is the highest-converting channel in healthcare SEO, and most practices are leaving significant revenue on the table through poorly optimised Google Business Profiles, inconsistent citations, and location pages that fail to rank. I build local search visibility that turns geographic proximity into a consistent stream of patient enquiries.
Google Business Profile Optimisation
Full GBP audit and optimisation: category selection, service listings, attributes, Q&A, photo strategy, post cadence, and review response framework. For multi-location groups, fleet-level GBP management.
Medical Citation Building & NAP Audit
Audit and correction of Name, Address, Phone across 50+ healthcare-specific and general directories. Structured citation building on Healthgrades, Zocdoc, Practo, NPI registries, and local directories.
Location Page Architecture
SEO-optimised location pages with LocalBusiness schema, geo-targeted content, service-area signals, and internal linking — built to rank for "[specialty] in [city/suburb]" queries at scale.
Review Strategy & Reputation Signals
Ethical review generation systems (compliant with medical board guidelines), response templates, and ongoing monitoring. Reviews are the #1 local ranking factor — this can't be ignored.
Local Competitor Gap Analysis
Monthly tracking of your local pack position vs. top 5 competitors — identifying opportunities to overtake them on specific geo-queries and service searches.
Best for: Single-Location Clinics · Multi-Location Practices · GP Practices · Specialist Consultants · Dental & Optometry. Discuss This Service →
Service / 03 · Specialist · 2026
AI Search Optimisation (AEO / GEO)
When patients ask ChatGPT, Perplexity, or Google AI Overviews for a recommendation — is your practice the answer they get? I engineer that visibility.
AI-generated answers are now resolving millions of patient queries before a single click is made. Google’s AI Overviews, ChatGPT Search, Perplexity, and Bing Copilot are surfacing medical information directly — and the practices that appear as cited sources are capturing attention, trust, and bookings that never reach the search results page. AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) are not optional future-proofing — they are your current competitive moat. I help healthcare organisations structure content so AI systems cite them as authoritative sources.
AI Search Visibility Audit
Testing your current AI citation rate across ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot for your target patient queries. Identifying where competitors are being cited — and why.
Structured Answer Content Architecture
Rewriting and structuring key pages to answer patient questions in the formats AI systems prefer: concise, factually dense, well-cited, and authored by credentialed clinicians. FAQ schema, speakable schema, and entity optimisation.
Medical Entity & Knowledge Graph Optimisation
Building entity clarity — so AI systems accurately understand who you are, what you treat, who you employ, and where you operate. Wikipedia-equivalent knowledge signals without needing a Wikipedia page.
E-E-A-T Signal Amplification
Author bylines, clinician profiles, credential display, external citations, and editorial standards — all the trust signals AI models and Google's Quality Raters use to evaluate YMYL healthcare content.
AI Citation Monitoring
Ongoing tracking of how often and in what context your practice is cited by major AI systems. Monthly reporting with strategic recommendations as the AI search landscape evolves.
Best for: Forward-Looking Practices · Health-Tech Companies · Specialists & Consultants · Healthcare Content Brands. Discuss This Service →
Service / 04 · Standalone or Retained
Technical SEO Audit & Fix
A comprehensive diagnostic of every technical issue holding your healthcare website back — with a prioritised fix roadmap and hands-on implementation support.
Technical SEO issues are silent killers. A healthcare website can have excellent clinical content and strong brand recognition — and still rank poorly because Google can’t crawl it properly, pages load slowly, schema is missing or malformed, or a redesign inadvertently destroyed the site’s indexability. My technical SEO audit is a full-system diagnostic, not a checklist generated by a tool. I review every layer of your site’s technical foundation and deliver a prioritised action plan with implementation support.
Crawlability & Indexation Audit
Full crawl analysis with Screaming Frog + log file review. Identifying blocked pages, orphaned content, crawl budget waste, noindex errors, and redirect chains that bleed link equity.
Core Web Vitals & Page Speed
LCP, INP, and CLS measurement across mobile and desktop. Image compression, render-blocking resources, server response time, and CDN configuration — actionable fixes, not just a PageSpeed score.
Healthcare Schema & Structured Data
Implementation and validation of Medical schema types: MedicalOrganization, Physician, MedicalSpecialty, MedicalCondition, FAQPage, LocalBusiness, and BreadcrumbList. Rich result eligibility assessment.
Internal Linking & Site Architecture
Mapping information architecture against patient search journeys. Identifying internal linking opportunities that channel authority to high-priority service and location pages.
Prioritised Fix Roadmap + Implementation
All findings consolidated into a prioritised roadmap — sorted by impact and ease of fix. I can implement directly on your CMS (WordPress, Webflow, custom) or work with your developer team.
Best for: Websites with Ranking Plateaus · Post-Redesign Recovery · Site Migrations · Large Healthcare Sites. Request an Audit →
Service / 05 · Add-On or Standalone
Analytics & Conversion Tracking
If you can’t trace an appointment booking back to a specific page, keyword, or channel — you’re flying blind. I build the tracking infrastructure that makes every decision data-led.
Most healthcare websites have Google Analytics installed but no real insight into what’s driving appointments. Phone call tracking is missing. Form submissions aren’t goals. GA4 was migrated but never configured. Paid and organic traffic are lumped together. I build analytics setups that give you a truthful, complete picture of your patient acquisition funnel — from first search query to confirmed booking — so you know exactly what’s working and where to invest next.
GA4 Audit, Configuration & Event Setup
Full GA4 property audit or clean-room setup. Custom event tracking for appointment forms, phone click-to-calls, live chat initiations, booking widget interactions, and PDF downloads.
Google Tag Manager Implementation
GTM container setup with all conversion tags, Google Ads remarketing, scroll depth tracking, outbound link tracking, and clean data layer implementation. No code clutter on your site.
Search Console Integration & SEO Reporting
GSC + GA4 integration, keyword-to-conversion path analysis, and organic channel performance dashboards. Knowing which organic keywords are actually generating patient enquiries.
Custom Looker Studio Dashboard
A clean, executive-level reporting dashboard combining organic rankings, traffic by service area, conversion events, and channel performance. Updated automatically — no manual report compiling.
Best for: GA4 Migration Needs · Multi-Channel Practices · Practices Running Paid + Organic · Reporting to Stakeholders. Discuss Analytics Setup →
How I Work
A Process Designed for Healthcare Complexity
Healthcare SEO isn’t a sprint. It’s a structured programme with clear phases, measurable milestones, and honest communication throughout. Here’s how every engagement runs.
- Discovery & DiagnosticStrategy call, existing analytics review, competitor mapping, and patient journey mapping. I learn your practice before I touch your website. 1–2 weeks.
- Audit & StrategyFull technical audit, keyword strategy, content gap analysis, and local visibility audit. You receive a comprehensive findings report with prioritised roadmap. 2–3 weeks.
- Foundation BuildTechnical fixes, schema implementation, GBP optimisation, citation cleanup, and tracking setup. Building the infrastructure that everything else depends on. Month 1–2.
- Content & AuthorityService page optimisation, new content creation, internal linking, E-E-A-T signals, and link building within healthcare-relevant publications. Month 2 onwards.
- Report, Learn, IterateMonthly reporting on rankings, traffic, and patient-intent conversions. Strategy reviews every quarter. No coasting. Every month has a clear agenda and outcome.
Fit & Selectivity
I Work with the Right Clients Only
I keep my client list deliberately small so every engagement gets my undivided focus. I’m selective — not because I’m precious, but because the quality of our partnership directly determines your results.
This engagement works if you are…
- A healthcare organisation or medical brand — clinics, hospitals, specialist practices, health-tech companies, or healthcare content publishers
- Ready to invest in SEO as a long-term asset — not looking for a quick fix or expecting top rankings in 30 days
- Open to honest strategic input — including when I tell you SEO isn’t your current bottleneck
- Able to provide clinical review of content — I don’t publish medical content without practitioner sign-off
- Growth-focused — whether that’s more patients, expanded service areas, or positioning for acquisition
I'm not the right fit if you…
- Are outside healthcare — I specialise exclusively in the medical and health sector; I don’t take general SEO clients
- Want the cheapest option available — specialist, senior-only work at the intersection of healthcare and SEO is priced accordingly
- Need a marketing generalist — I don’t run social media, Google Ads, or email campaigns (though I’ll gladly refer you to trusted partners)
- Expect SEO results without any content contribution — healthcare SEO at the highest level requires clinical expertise that only your team can provide
- Are looking for a white-label agency subcontract — I work directly with clients, not as a background resource for other agencies
If you’re considering working together, the best first step is a free 30-minute strategy call. I’ll review your search presence and give you an honest read on what’s possible before any commitment is discussed.
Book a free call →Proof of Work
What These Services Have Delivered.
All results from real client engagements. Specific practice names are under NDA, but the numbers are verified and attributable to the strategies described above.
312%
Organic traffic increase
12-month organic traffic growth for a specialist clinic post-technical overhaul and content strategy. Rankings for 47 high-intent keywords in the top 3 positions.
6wk
To first measurable results
Average time from audit completion to first measurable improvement in local pack visibility or keyword rankings — faster when technical issues are the primary blocker.
Anonymised client work. Figures come from the client’s own Search Console, Analytics and call tracking. I walk you through the reports on a call, with identifying details removed.Read the case files →
Investment
How Engagements Are Structured
I don’t publish fixed price packages because every healthcare organisation has different starting points, goals, and competitive landscapes. What I can tell you is how I think about pricing — and what you should expect.
Most commonRetained Monthly Engagement
The most common structure for end-to-end and local SEO. A defined monthly scope with clear deliverables, reviewed quarterly. Scoped to your site once I have reviewed it.
One-off projectProject-Based Audit
For standalone technical audits, analytics setups, or AEO/GEO strategy engagements. Fixed scope, clear deliverables. No ongoing commitment required.
For in-house teamsStrategic Advisory
For in-house marketing teams that need senior healthcare SEO oversight without a full-service engagement. Monthly strategy sessions, audit review, and escalation support.
On Price Transparency: I'll always give you a clear scope and fee before any engagement begins. There are no surprise add-ons, no junior handoffs that change your expected deliverable quality, and no lock-ins. Book a strategy call and I'll give you an honest estimate based on what your site actually needs.
Frequently Asked Questions
How long before I see results from healthcare SEO?
Local SEO improvements — particularly GBP and Map Pack — are often visible within 4–8 weeks. Organic ranking improvements for competitive keywords typically take 3–6 months. This depends significantly on your site's current authority and technical state. I'll give you a realistic timeline after reviewing your site.
Do you work with practices outside your own country?
Yes. I work with medical practices, clinics, hospital groups and health-tech companies internationally. All work is delivered remotely, and I adapt the strategy to each country’s search behaviour and advertising rules.
Will you write medical content on our behalf?
I write content briefs, optimise existing content, and produce SEO-structured first drafts. However, all medically-specific claims require clinician review before publication. I build the editorial and SEO framework; your clinical team ensures accuracy. This is non-negotiable for YMYL compliance.
Do you work with practices on a very small budget?
I take on a small number of practices so every engagement gets my full attention. If your current budget is limited, a standalone technical audit or a single-session strategy advisory may be a better starting point. I'll be upfront about what's feasible on our call.
How do you handle client confidentiality?
All client engagements are covered by NDA. I don't share client names, data, or strategies publicly without explicit permission. Results I showcase are anonymised unless the client has agreed to a named case study.
Let's Talk
Let's Find Out If We're a Fit
I offer a free 30-minute strategy call for qualified healthcare practices and medical brands. We’ll look at your current search footprint — crawl health, local visibility, ranking gaps, and AI search presence.
- Free 30-minute strategy call
- No junior handoffs
- Honest assessment