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Free Healthcare SEO Resources
These free healthcare SEO resources are the guides, checklists and research I use in client work, written for practice owners and marketing leads. Every regulatory claim links to its primary source. Start with the one closest to your problem.
Original research
Compliance by country
All marketsCompliance hubThe advertising rules that shape SEO content, reviews and tracking.AustraliaWhat AHPRA lets you sayTestimonials, titles and before-and-after images.United KingdomUK healthcare advertising rulesCAP Code, MHRA, GMC, CQC and fake review law.CanadaHealthcare advertising rules in CanadaCPSO, CPSBC, CPSA and Health Canada.United StatesHIPAA compliant Google AnalyticsMeasure SEO without sending patient data to Google.RehabLegitScript and rehab SEOCertification, patient brokering law and lead-gen spam.
Local SEO and Google Maps
ChecklistGoogle Business Profile suspended?Causes, evidence and the appeal process for clinics.PlaybookMulti-location local SEOEntity map, location pages, schema and reporting per site.DiagnosticsHow labs rank on Google MapsCollection sites, categories and test-level relevance.
Technical SEO
GuideMedical schema markupThe entity graph I build for healthcare sites.ChecklistWebsite migration checklistBefore, launch day and 12 weeks after.ChecklistHospital SEO checklistDirectories, departments, portals and crawl control.
Strategy and AI search
AI searchYour patients are asking AIHow to become the answer AI tools give.StrategyWhy healthcare SEO is differentYMYL, E-E-A-T and the tactics that backfire.StrategyPain management keywordsHow patients search, stage by stage.HiringHow to choose a consultant12 questions to ask before you sign.MethodThe Patient Decision PathHow every page maps to a stage of the patient journey.
Want this applied to your own site?
Reading only goes so far. If you want to know where your practice, lab or group stands, apply for the Diagnostic and I will review your search, Maps and AI visibility before we speak. Labs can ask for the same private snapshot I used in the benchmark.