Healthcare SEO Consultant · Medical SEO Services · AI Search Optimisation

Healthcare SEO Consultant | More Patients from Google & AI Search

I’m a specialist healthcare SEO consultant with 6+ years of hands-on experience in technical SEO, local search, crawl architecture, and AI-era search optimisation — built exclusively for medical practices, healthcare groups, and clinical brands ready to own their organic patient acquisition channel.

189%

Organic traffic growth

18K → 52,000 monthly sessions. Full technical SEO overhaul — crawl remediation, Core Web Vitals, schema implementation — combined with AI-powered content architecture.

$450K+

Revenue attributed to organic

Tracked via GA4 + GTM conversion pipeline with multi-touch attribution across form fills, call tracking, and CRM integration.

85+

Qualified patient leads per month

Multi-location healthcare practice. Local SEO, map pack dominance, and GBP optimisation — zero paid media spend.

Certified
Selective by Design

Healthcare Sectors
I Specialise In

I don’t take on general clients. Every engagement is scoped around the specific search behaviours, patient intent signals, regulatory content constraints, and conversion dynamics of the healthcare sector. This depth is why results compound — not just improve.
01

Multi-Location Medical Groups & Hospital Chains

Enterprise-level organic search strategy for groups operating 3–50+ locations. Crawl architecture scaled for dynamic location pages, hreflang-aware structures, sitewide canonical management, and hyper-local content hierarchies that prevent cannibalisation across branches.
Enterprise SEO
Multi-location Local SEO
Crawl Architecture
Canonical Management
02

Specialty Clinics & Individual Practitioners

For specialist practices where patient trust, content authority, and E-E-A-T signals are the deciding ranking factors. Condition-specific content strategy, schema-rich clinical pages, and local intent optimisation built to capture high-value patients actively researching their options.
E-E-A-T Strategy
Medical Content SEO
Patient Intent
Schema Markup
03

Diagnostic Centres & Allied Health Services

Pathology labs, imaging centres, physiotherapy networks, and allied health brands. Service-level keyword architecture, Google Business Profile fleet management, and structured data implementation that gets each location and service indexed, ranked, and converting.

GBP Fleet Management
Local Citations
Structured Data
Indexation
04

Healthcare Technology & MedTech Brands

B2B healthcare SaaS, telemedicine platforms, and MedTech companies targeting hospital procurement teams and clinical decision makers. Long-form technical content strategy, authoritative backlink acquisition, and search visibility across the full buyer journey.
B2B Healthcare SEO
Content Authority
Link Acquisition
MedTech
05

Wellness, Rehabilitation & Preventive Health

Physiotherapy, mental health, nutrition, and wellness brands where content depth, topical authority clusters, and local relevance signals drive organic patient flow. Competitive keyword gap analysis, SERP ownership strategy, and conversion-optimised landing pages.

Topical Authority
Keyword Gap Analysis
SERP Ownership
CRO
06

Ayurveda, Naturopathy & Integrative Health

Emerging healthcare modalities with untapped organic search opportunity. Category-defining content strategy, AEO-first Q&A architecture, and AI search optimisation that establishes brand authority before the niche becomes saturated. First-mover organic advantage.
AEO / GEO
Category SEO
AI Search
First-mover

A word on selectivity: I carry a small, focused client roster. Before any engagement, I audit your current search footprint and tell you plainly whether organic SEO is the right lever to pull — and what realistic growth looks like on your timeline. If I can’t move the needle meaningfully, I’ll say so.

Verified Results

Healthcare SEO Services — Core & Add-On

Every metric below is tracked through properly configured GA4, Google Search Console, and GTM pipelines. Attribution is real — not inferred. Clients are anonymised by NDA; results are not.
Multi-Location Healthcare · India

127%

Organic Traffic Growth · 10 Months

A multi-branch practice with near-zero local search presence. Full crawl audit revealed 200+ indexation errors, duplicate location pages, and missing MedicalBusiness schema. Rebuilt GBP profiles across all locations, deployed hyper-local landing pages with geo-modified content clusters, and executed structured citation building across 60+ healthcare directories.
  • Positions 1–3 for 40+ high-intent local search queries
  • 85+ qualified patient enquiries per month — zero paid media
  • Map Pack appearances increased by 340% across all branch locations
  • Core Web Vitals: LCP improved from 6.2s to 1.8s post migration
  • GBP call-click conversion rate up 4.2x after profile rebuild
✦ AI Search — brand now cited in Google AI Overviews for 6 condition queries
B2B Manufacturing · USA Market

189%

Organic Traffic · 18K → 52K Monthly Sessions

Enterprise B2B brand with fragmented crawl architecture, 500+ technical SEO errors, and near-zero domain authority. Full Screaming Frog audit → remediation roadmap. Implemented JSON-LD schema across 200+ pages, resolved crawl budget waste from faceted navigation, and deployed AI-assisted keyword clustering that generated a 12-month content calendar with measurable intent mapping per funnel stage.
  • Domain Authority lifted from 32 to 52 via digital PR + link acquisition
  • 80+ blog posts published — 20+ ranking in top 3 positions
  • 12 featured snippets earned through structured answer-first content
  • 34% improvement in lead conversion rate tracked via GTM + CRM
  • $450K+ in organic-attributed pipeline revenue over 18 months
✦ Brand mentioned in 15+ AI-generated responses across ChatGPT & Perplexity
3 Healthcare Practices · Separate Locations

3×↑

60+ Patient Enquiries/Month Per Practice

Three independently operated practices with overlapping service areas and competing organic footprints. Designed distinct crawlable URL structures and silo’d content hierarchies for each, preventing keyword cannibalisation. Deployed MedicalOrganization and Physician schema. Executed directory citation audit — 50+ citations corrected for NAP consistency, which is critical for local ranking signal integrity.
  • All 3 practices ranking page 1 for primary treatment keywords
  • NAP consistency score lifted to 97% across 50+ directory listings
  • Organic patient acquisition cost: near-zero vs ₹800–2,400 per lead via ads
  • Review velocity strategy increased average GBP rating 3.8 → 4.7
  • Bounce rate on location landing pages dropped from 74% to 38%
✦ AI Overviews — 2 of 3 practices now surface in SGE for local health queries

Client identities protected under NDA. All metrics sourced from GA4, Google Search Console, and GTM conversion tracking. Available for discussion on strategy calls.

Core & Add-On Services

Tools & Technical Proficiency

Two core services form the foundation of every engagement. Add-ons are layered only when they amplify organic results — never sold as padding. Every service is hands-on. No junior handoffs, no white-labelling.

Core Services
These two are where the compound growth happens. Everything else is built on top of a technically sound, locally visible organic foundation.

Primary Focus

End-to-End SEO + Local SEO are the core engagement. Add-ons are modular based on your audit findings.

Fully Hands-On

Every deliverable — from crawl analysis to schema implementation — is executed personally, not outsourced.

Full Transparency

Monthly Looker Studio reports with annotated insights, not vanity metric summaries.

End-to-End Search Engine Optimisation

Technical · On-Page · Off-Page · Content · Authority Building
Core Service
Complete organic search visibility management — from crawl architecture and indexation health to topical authority and link acquisition. I run full Screaming Frog and Sitebulb audits, resolve crawl budget leakage, implement JSON-LD schema, fix canonical conflicts, repair internal linking structures, and build out keyword-clustered content silos that establish genuine topical authority in competitive medical SERPs. On-page optimisation covers title tags, meta descriptions, heading hierarchies, content depth scoring, and E-E-A-T signal reinforcement. Off-page strategy focuses on editorial backlink acquisition through digital PR and broken link building — not link farms or PBNs.
crawl audit
indexation management
Core Web Vitals
canonical strategy
JSON-LD schema
topical authority
keyword clustering
E-E-A-T
link acquisition
content silo architecture
SERP ownership

Local SEO & Google Business Profile Optimisation

Map Pack · Citations · Reviews · Location-Based Patient Acquisition
Core Service
Local search is where patient acquisition happens at the point of intent. I manage full GBP fleet optimisation — category selection, service area configuration, photo strategy, Q&A management, post cadence, and review velocity programmes. For multi-location practices, I deploy individually optimised location landing pages with geo-modified keyword architecture, structured NAP data, and localised schema. Citation audits correct inconsistencies across 50–100+ healthcare directories that silently suppress local rankings. Map Pack domination strategy includes proximity optimisation, relevance signal stacking, and prominence building through review acquisition systems.
GBP optimisation
map pack rankings
citation building
NAP consistency
local schema
location pages
geo-modified content
review strategy
local intent
proximity signals

AI Search Optimisation — AEO & GEO

AI Overviews · Answer Engines · Voice Search · Generative Visibility
Add-On

In 2026, a growing share of patient searches resolve inside ChatGPT, Perplexity, and Google AI Overviews — without a single link click. AEO (Answer Engine Optimisation) structures your content to become the cited source for AI-generated answers. GEO (Generative Engine Optimisation) ensures your brand, practitioners, and services are represented accurately and favourably across generative platforms. This includes FAQ schema architecture, authoritative Q&A content strategy, structured data for conversational queries, and ongoing AI SERP monitoring to track brand citation frequency and sentiment.

AEO
GEO
AI Overviews
ChatGPT Search
Perplexity
FAQ schema
featured snippets
voice search
zero-click
brand citation monitoring

Analytics, Tracking & Lead Intelligence

GA4 · GTM · Call Tracking · Attribution · Dashboards
Add-On
If you can’t attribute patient enquiries to organic search with precision, you can’t make sound investment decisions. I set up GA4 with custom healthcare event taxonomies, configure GTM for form submit tracking, phone call attribution, and booking system events, and build Looker Studio dashboards that connect search performance to actual patient enquiry volume. CRM integration maps the organic-to-patient journey end-to-end. Multi-touch attribution models are configured to give organic its correct revenue weight — not last-click bias.
GA4 setup
Google Tag Manager
conversion tracking
call tracking
form attribution
CRM integration
Looker Studio
multi-touch attribution
lead intelligence

Website & Cloud Platform Development

SEO-Ready Architecture · Secure · Scalable · HIPAA-Conscious
Add-On
SEO strategy is only as good as the technical foundation it sits on. Through my certified cloud infrastructure collaboration, I provide HIPAA-conscious website development on WordPress, Webflow, and cloud-hosted stacks (Azure, AWS, GCP). Site migrations are executed with full crawl-parity audits to protect ranking equity. Performance optimisation targets sub-2s LCP, FID under 100ms, and CLS below 0.1. Server-side GTM deployment protects tracking integrity. Built for crawlability, indexability, and patient trust signals from the ground up.
SEO-first architecture
site migrations
HIPAA-conscious
Azure / AWS / GCP
Core Web Vitals
LCP optimisation
server-side GTM
crawlability
ranking equity protection

Conversion Optimisation & Digital Marketing

CRO · UX · Landing Pages · Paid Campaign Support
Add-On

Organic traffic without conversion architecture is wasted opportunity. CRO engagements begin with heatmap analysis, session recording review, and form funnel audits. I redesign landing pages around patient intent signals — the right trust cues, social proof placement, and friction reduction for healthcare-specific conversion behaviour. Paid campaign support (Google Ads, Meta Ads) is available as a complement to organic — not a substitute. Managed $15K–25K/month ad budgets with documented CPA reductions of 38% and ROAS improvements from 2.8x to 4.5x.

CRO
landing page optimisation
heatmap analysis
UX for healthcare
patient trust signals
Google Ads
Meta Ads
ROAS
CPA reduction
Technical Proficiency
SEO & Audit Tools
  • Screaming Frog SEO Spider
  • Sitebulb
  • Ahrefs
  • SEMrush
  • Moz Pro
  • Google Search Console
  • Surfer SEO
  • Clearscope
  • MarketMuse
  • Frase
Analytics & Tracking
  • Google Analytics 4
  • Google Tag Manager
  • Looker Studio
  • BrightLocal
  • CallRail (Call Tracking)
  • Google Search Console
  • BigQuery (GCP)
  • Data Studio
  • HubSpot CRM
AI & Content Tools
  • Claude AI
  • ChatGPT / GPT-4
  • Perplexity AI
  • Google Gemini
  • Jasper AI
  • Copy.ai
  • Python (SEO automation)
  • Excel / Sheets (Advanced)
  • SQL (Log file analysis)
Cloud & Infrastructure
  • Microsoft Azure (Architect)
  • AWS (Solutions Architect)
  • Google Cloud Platform
  • Server-side GTM
  • WordPress / Webflow
  • Shopify / WooCommerce
  • HTML / CSS (Intermediate)
  • JavaScript (Basic)
  • Schema.org Markup
Certifications & Education

Certified Search Engine Optimization Specialist

HubSpot - SEO II Certification

Hubspot academy

Issued Mar 2026 - Expires Apr 2028

Credential ID edf5642564e3451a905b4a1a2d2e6733

Certificate Of Google business profile eligibility verification support and suspensions

Certificate Of Google business profile eligibility verification support and suspensions

Issued Feb 2026

Credential ID 686e2b04456d1019220d46ed

Web Analytics & SEO Performance Specialist Google Analytics Certified

Web Analytics & SEO Performance Specialist | Google Analytics Certified

Issued Feb 2026 · Expires Feb 2027

Credential ID 175141909

AWS Certified Solutions Architect - Associate

AWS Certified Solutions Architect - Associate

Issued Aug 2025 · Expires Aug 2028

Credential ID 31e5454fdf8842a68b796599ae2a2c73

Technical SEO & AI Search Specialist Semrush Certified Search Visibility, Indexing & Ranking Optimization Expert

Technical SEO & AI Search Specialist Semrush Certified Search Visibility, Indexing & Ranking Optimization Expert

Issued Feb 2026 · Expires Feb 2027

Credential ID 4aa3088bb5

Microsoft Certified Azure Solutions Architect Expert

Microsoft Certified Azure Solutions Architect Expert

Issued Aug 2025 · Expires Aug 2026

Credential ID F4362F8A4F90E03E

Microsoft Certified Azure Administrator Associate

Microsoft Certified Azure Administrator Associate

Issued Aug 2025 · Expires Aug 2026

Credential ID F4362F8A4F90E03E

Microsoft Certified

Azure Solutions Architect Expert

Valid through Aug 2026 · Credential: F4362F8A4F90E03E

Amazon Web Services

AWS Solutions Architect Associate

Valid through Aug 2028 · Credential: 31e5454fdf88

Microsoft Certified

Azure Administrator Associate

Valid through Aug 2026 · Credential: 860C0E2B361B

Google Certified

Analytics Individual Qualification (GAIQ)

Google · GA4 Certified

SEMrush Academy

Technical SEO Certification

Advanced · Hands-on

SEMrush Academy

AI Visibility Essentials

AEO / GEO Specialisation

BrightLocal Academy

Local SEO Certification

Multi-location specialisation

MICA Ahmedabad

Post Graduate Programme — Brand Communication Management

Premier Marketing & Communications Institute

About

About Bhagyashree Surolia.

I'm Bhagyashree Surolia — a healthcare SEO consultant who does the technical work personally, reports transparently, and only takes on clients I know I can grow.

I started in digital marketing in 2018, cutting my teeth on enterprise SEO campaigns for major Indian brands at an agency — Tata Agrico, Godrej, The Chocolate Factory. I learned by doing: crawl audits, Screaming Frog outputs with 50,000 rows, backlink profiles that needed surgery, and editorial content strategies that had to rank against well-funded competitors.

I moved into consulting in 2019 and spent three years building a 15+ client portfolio across e-commerce, healthcare, and B2B manufacturing — learning what actually moves the needle across verticals. In 2023, I took on a full in-house SEO strategy role for a B2B manufacturing brand in the US market, delivered a 189% traffic increase and $450K+ in attributed organic revenue, and in parallel continued building my healthcare SEO practice.

Today, healthcare is my singular focus. The sector has specific content constraints, trust dynamics, and patient search behaviour that generalist SEOs consistently get wrong. E-E-A-T signals in medical content aren’t advisory — they’re survival. Local intent for healthcare is hyper-competitive and hyper-local simultaneously. And AI search is changing how patients discover providers faster than most practices realise.

I work with a deliberately small roster of clients. Every audit, every schema implementation, every content brief, every monthly report — that’s me.

Bhagyashree Surolia — Healthcare SEO Consultant

Bhagyashree Surolia

Healthcare SEO Consultant · Global

🔍

Every audit is personal.

I run every Screaming Frog crawl, every Search Console export, every keyword gap analysis myself. You get a senior strategist's eyes on your site — every time.

📊

Reports you can actually read.

Monthly Looker Studio dashboards with annotated insights, organic-to-lead attribution, and honest assessment of what's working and what needs adjustment.

🤝

I tell you when SEO isn't the answer.

If your conversion rate is the problem, not your rankings, I'll say that. If ads would outperform organic on your timeline, I'll say that too.

Enterprise Capability

For cloud infrastructure, AI-powered automation, and enterprise digital transformation projects, I collaborate with a senior Microsoft-certified solutions architect and AWS Champion with 15+ years of enterprise consulting. Boutique accountability. Enterprise execution. No agency overhead.

Insights & Thinking

Healthcare SEO Insights & Case Studies

This site itself is a live case study in healthcare SEO. Every article is written to rank, to educate, and to demonstrate the depth of thinking that goes into client work.
AI Search · AEO · GEO · 2026

Your Patients Are Asking AI. Is Your Practice the Answer They Get?

Google AI Overviews, ChatGPT Search, and Perplexity are now resolving patient queries before they click a single result. GEO and AEO are no longer emerging disciplines — they're your next competitive moat. Here's exactly how I structure content to earn AI citations.

12 min read
Healthcare SEO
Local SEO · Multi-Location

The Multi-Location Healthcare Local SEO Playbook — 2026 Edition

Crawl architecture, location page structure, GBP fleet management, NAP consistency audits, and citation building across 50+ medical directories. The complete framework for dominating local search at every branch simultaneously.

15 min read
Local SEO
Case Study · Organic Patient Acquisition

0 to 85 Qualified Patient Leads / Month — With No Paid Media

An anonymised walkthrough of how a multi-location practice went from crawl-error-ridden and locally invisible to 85+ inbound patient enquiries per month using technical SEO, local signals, and structured citation building.

15 min read
Case Study
Let's Talk

Is This a Fit?
Let's Find Out

I offer a free 30-minute strategy call for qualified healthcare practices and medical brands. We’ll look at your current search footprint — crawl health, local visibility, ranking gaps, and AI search presence.

I’ll give you an honest picture of where you stand and what’s achievable on a realistic timeline. No pitch decks. No pressure. Just a straight conversation with someone who knows healthcare SEO deeply.

Free 30-minute strategy call — your current SEO reviewed before we discuss anything else

No junior handoffs — you speak with me directly, always
Honest assessment — if SEO isn’t your bottleneck, I’ll tell you what is
Global healthcare experience — USA, India, and growing international markets

Book a Strategy Call

Tell me a little about your practice. I'll review your current search presence before we speak.

Response within 24 hours · No spam · No hard sell