Guides, original research and compliance breakdowns for clinics, labs, hospital groups and health brands. Written from hands-on work, checked against primary sources, and focused on what moves patients from Google, Maps and AI search.
Multi-location healthcare local SEO: entity structure, location pages that aren’t doorways, bulk verification, schema and reporting for every site....
Healthcare advertising rules in Canada: what the CPSO, CPSBC, CPSA and Health Canada let clinics say online, and how that changes SEO content and reviews....
UK healthcare advertising rules for private clinics: what the CAP Code, MHRA, GMC, CQC and the DMCC Act let you say online, and where websites...
Medical schema markup that helps search engines and AI answers trust a healthcare site: which types to use, how to build the graph, and the...
A hospital SEO checklist for large sites: provider directories, department listings, service line pages, crawl control, schema, portals and AI search....
YMYL SEO in healthcare: how Google treats health topics, what E-E-A-T and trust mean on a medical site, and why generic SEO tactics backfire in...
AHPRA's advertising rules aren't a constraint bolted onto healthcare marketing in Australia - understanding them is most of what separates a marketing partner who knows...
How ChatGPT, Gemini and Google AI Mode decide which clinic to name: query fan-out, grounding, passage retrieval and entity checks, with a practice checklist....