Guides, original research and compliance breakdowns for clinics, labs, hospital groups and health brands. Written from hands-on work, checked against primary sources, and focused on what moves patients from Google, Maps and AI search.
What ChatGPT, Google AI Overviews, AI Mode and Gemini cite for high-stakes health questions, and the 7 moves that get a clinic into those answers....
The real search journey of a chronic pain patient: symptom, diagnosis, procedure, doctor and insurer searches, AI prompts, and what a pain practice needs at...
How pathology labs rank on Google Maps: which sites qualify for a profile, the categories and pages that build relevance, and what AI agents need...
Google Business Profile suspended at your clinic? The healthcare-specific causes, how Google’s appeal process works, what evidence to send, and what not to do....
Can you run HIPAA compliant Google Analytics? What HHS, Google and the FTC say, and the tracking setup I use to measure SEO without exposing...
How to choose a healthcare SEO consultant or agency: 12 questions to ask before you sign, what a good answer sounds like, and the red...
A healthcare website migration checklist: baselines, redirect mapping, what breaks on medical sites, launch-day checks and 12 weeks of monitoring....
Lab website benchmark 2026: I checked 30 pathology and diagnostic lab sites the way AI crawlers read them. Half have no page for a single...
LegitScript certification SEO for rehab centres: what the certification checks, why it shapes organic search, and how real facilities beat lead-gen spam....