Ketamine Clinic SEO: A Sample 12-Month Engagement Plan

This is a sample engagement plan, not a client result. The clinic, its numbers and outcomes are illustrative. Client results are shared on a call, under NDA.

Category: Ketamine and esketamine treatment clinic · Market: United States · Locations: 2 · Clinicians: psychiatrist medical director, anaesthesiologist, nurse practitioners · Engagement: 12 months.

The situation

The site used wellness language (“reset your mind”) with little medical detail, mixed Spravato and IV ketamine on one page, hid pricing, and had no clinician pages. Paid search attempts had been limited by policy.

Why this category is different

• Ad restrictions. Google’s healthcare and medicines policies restrict prescription drug promotion, and certification rules apply in many cases. Organic and AI visibility do the heavy lifting. My guide to ketamine clinic marketing covers the channel picture.
• Regulatory precision. Spravato is FDA-approved for treatment-resistant depression and for depressive symptoms with acute suicidal ideation or behaviour, given only in certified settings under a REMS programme. IV ketamine for depression is off-label. Pages must say this accurately.
• Cautious patients and families. People research safety, dissociation, addiction risk, cost and insurance before calling, often with a therapist or psychiatrist involved.
• Referrers. Psychiatrists and therapists refer, and they search for clinics with medical oversight and integration support.

Demand map

The audit: what mattered

• One page mixing Spravato and IV ketamine. Split into two treatment pages with a comparison section.
• Wellness claims with no evidence. Rewritten with sourced, bounded language and a named medical reviewer.
• No pricing. Added typical ranges and what is included; for Spravato, explained insurance and REMS logistics.
• No clinician pages. Built with licences, board certification and roles.
• Google Business Profile category and description inconsistent with services.
• Booking form sending free-text symptoms to a marketing tool without a BAA. Removed.

Content with clinical guardrails

• Every clinical claim cites a primary source and states uncertainty where evidence is early.
• Screening and exclusion criteria are explained, which builds trust and filters mismatched enquiries.
• Integration and therapy support described factually.
• No promises of rapid cure, no testimonials implying typical results.

The AI search layer

A prompt such as “Is Spravato covered by insurance and which clinics in Denver offer it?” fans out into REMS, coverage, provider and location searches. Engines also cross-check the Spravato REMS certified setting status, licences and directories. The plan adds a 40-prompt tracking set, answer-first treatment and cost sections, clinician entity reconciliation, MedicalClinic and Physician schema matching visible text, and third-party mentions through professional listings and local health media. Mechanics: how AI search chooses healthcare providers.

Month by month (illustrative)

Months 1 to 3: compliance rewrite, treatment split, clinician pages, cost page, tracking fix, local profile alignment. Consults 9 to 14.

Months 4 to 6: condition pages, safety page, comparisons, referrer page. Consults to 21.

Months 7 to 9: authority: clinician quotes, professional directories, local media, reviews. Consults to 28.

Months 10 to 12: refresh and concentrate on pages ranking 5 to 20; expand to adjacent conditions only where the clinic treats them. Consults to 34.

12-month target model

A planning model, not a promise. For broader context see mental health SEO.